Journals | October 28, 2025

Why Booking a Pre-selling Condo First Pays Off

Overview

  • Booking a pre-selling condominium early offers both financial and lifestyle advantages. Acting early secures both a premium unit and a strong investment foundation.
  • The pre-selling period also provides time to plan finances strategically and capitalize on future property appreciation.
  • While diligence is required to mitigate risks like delayed turnover or changes in finishing, partnering with a reputable developer like Shang Summit ensures quality, timely delivery, and long-term value.

In the Philippines, demand for condominiums continues to grow as more professionals and families look for homes that fit their lifestyle and investment goals. With so many projects on the rise, the question is no longer just where to buy—it’s when to buy.

Many wonder why booking a pre-selling condominium first pays off, especially when it means committing before construction is complete. At first glance, it may seem like a risk, but for forward-thinking buyers, timing can be the difference between securing lasting value and settling for what’s left.

In this article, we’ll explore the opportunities that come with booking a luxury pre-selling condominium early, helping you make an informed choice that balances lifestyle, investment, and peace of mind.

What is a Pre-selling Condominium?

A pre-selling unit refers to a property offered for sale at launch, often before construction begins.

Buyers commit based on architectural plans, model units, and developer-provided layouts. This setup allows developers to fund construction while giving early buyers a chance to secure units at favorable terms.

Unlike ready-for-occupancy (RFO) options, booking a unit during the launch stage requires patience but comes with unique advantages, including financial flexibility and priority access to premium spaces.

Why Booking a Pre-selling Condominium First Pays Off?

Why Booking a Pre-selling Condominium First Pays Off?

The decision to reserve a unit ahead of construction opens doors to several key benefits. Below, we break down these advantages to show exactly why acting early pays off:

Financial Benefits

Booking early provides immediate and substantial financial leverage that directly impacts your long-term equity.

  • Lower Introductory Prices: Pre-selling units are released at the developer’s introductory price, which is generally 20% to 50% lower than the final RFO price the unit will command upon completion, guaranteeing immediate paper equity.
  • Flexible Payment Terms: Unlike RFO units that often require a substantial lump-sum down payment, pre-selling offers highly accessible, interest-free installment schemes. Buyers can spread the down payment (typically 10-30% of the total price) over the 3 to 5 years of the construction period.
  • Potential for Appreciation: Your property’s value begins to appreciate the moment you sign the contract. As construction progresses and the surrounding area develops, the market price naturally increases, ensuring you gain significant capital appreciation by the time the unit is turned over.
  • Exclusive Discounts and Promotions: Developers often offer limited-time “early bird” incentives during the launch phase, such as reduced down payment percentages or premium upgrades, maximizing the value of your initial outlay.

Better Unit Selection and Personalization

Acquiring a unit during the pre-selling phase gives you unparalleled choice and control over the space you will eventually own.

  • First Pick of Prime Units: When you book during the pre-selling phase, you have the entire inventory to choose from.

For an iconic development like Shang Summit, this early access is non-negotiable, as the demand for residences with soaring panoramic views of the city, a key feature of the tallest residential tower in the country, is highest at launch.

  • Opportunity for Customization: Depending on how early you purchase, you may have the opportunity to request minor design changes, such as adjustments to internal partition walls or the selection of tile finishes, allowing the unit to better reflect your personal taste and needs.

Planning and Investment Opportunities

The time lag between purchase and turnover is not a waiting period, but rather a vital component of your long-term strategy.

  • Time to Prepare Finances: The extended period before turnover gives you a comfortable timeline (often 36 to 60 months) to save up the balance or organize future bank financing without pressure, which is invaluable for long-term financial planning.
  • Profitable Entry for Investors: For buyers focused purely on investment, purchasing at the lowest introductory price and securing a prime unit is the foundation of a high-return strategy, allowing the unit to be rented out for passive income or resold at a significant profit upon turnover.

At Shang Summit, this appreciation is accelerated with the anticipated value surge driven by its landmark status, world-class amenities, and completion of major nearby infrastructure like the MRT-7 and Metro Manila Subway

What are the Considerations for Booking Early?

What are the Considerations for Booking Early?

While the advantages are compelling, a smart buyer must enter the pre-selling market with an understanding of the inherent risks that require diligence and planning.

Delayed Turnover

Developers provide an estimated turnover date, but construction projects are subject to external factors like material shortages or permitting issues.

Buyers must be prepared for the possibility of minor delays and should choose developers with a strong track record of timely delivery.

Risk of Changes

The final product may have minor discrepancies from the initial presentation, including slight adjustments to the floor area or changes to non-critical finishing materials.

It is important to review the contract’s change clauses carefully.

Developer Reputation

The success of a pre-selling investment is entirely tied to the stability and credibility of the developer.

Choosing a financially sound developer with a proven, multi-decade history of delivering high-quality, fully completed projects is the single most important factor in mitigating risk.

This is why choosing Shang Summit is a confident move: we are backed by Shang Properties, a premier developer with a multi-decade legacy known for uncompromising luxury, quality construction, and a strong track record of timely delivery.

Why Now is the Best Time to Book with Shang Summit

The opportunity to secure a prime unit at the lowest introductory price is a closing window of time, not a permanent offer.

  • The Price Will Never Be Lower: Your initial investment is guaranteed to maximize paper equity. Once the current pre-selling tier is sold out, the price jumps, permanently erasing your chance for maximum capital gain.
  • Scarcity is Real: The best units are claimed first. The remaining inventory is the only real metric that matters. Delaying means forfeiting your choice to those who act decisively.
  • Future-proof Your Investment: You are securing a legacy asset backed by the uncompromising stability of Shang Properties. Act now to lock in guaranteed quality and peace of mind before the opportunity is gone.

The greatest regret in real estate is not buying a great property, but delaying the purchase until the value has already been realized by others.

Key Takeaway

Understanding why booking a pre-selling condominium first pays off goes beyond price or perks, but is about taking control of your future.

Beyond securing a property, with Shang Summit, you’re claiming a home that aligns with your lifestyle, maximizes long-term value, and guarantees quality from a trusted developer.

Don’t wait for the best units to be gone. Contact us today and turn the opportunity of pre-selling into a smart, lasting investment.

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